# Directory — Companies — The State of Streaming

> Every material platform, ad-tech vendor, measurement firm, agency, device maker, studio, and data vendor in the CTV and streaming industry.

Directory URL: https://thestateofstreaming.com/companies/
Profiles: 86

## All entries

- [43Twenty](https://thestateofstreaming.com/companies/43twenty/) — 43Twenty is a streaming-positioning consultancy and content-marketing agency working with streaming, media, entertainment, and technology companies, founded by Kirby Grines in 2018. The agency also publishes The Streaming Wars, an industry newsletter that expanded into a full content site in 2024 covering curated streaming-industry news, original analysis, and CTV-OS / engagement / attention commentary.
- [Acxiom LLC](https://thestateofstreaming.com/companies/acxiom/) — People-based identity, data, and audience-targeting infrastructure provider. Founded in 1969 in Conway, Arkansas; sold to Interpublic Group in 2018 for $2.3 billion; now an Omnicom Group subsidiary following the November 2025 close of the Omnicom–IPG merger.
- [Alphabet Inc. (GOOGL)](https://thestateofstreaming.com/companies/alphabet-2/) — Alphabet (NASDAQ: GOOGL) is the parent of Google and YouTube. For streaming and CTV buyers, the relevant surfaces are YouTube — the single largest source of US TV viewing per Nielsen — YouTube TV, the vMVPD on track to overtake Comcast and Charter as the largest US pay-TV provider by 2026-27, and Google's ad stack including Display & Video 360 (DV360), the DSP competing with The Trade Desk and Amazon DSP for CTV spend.
- [Alphabet Inc. (GOOGL)](https://thestateofstreaming.com/companies/alphabet/) — Alphabet Inc. (NASDAQ: GOOGL, GOOG) is the holding company that owns Google and YouTube, formed in 2015 when Google reorganized under a new parent. YouTube is the largest single source of US TV viewing (12.5% share, Nielsen Jan. 2026); YouTube TV is the fastest-growing US pay-TV provider; and Display & Video 360 (DV360) is Alphabet's DSP competing with The Trade Desk and Amazon for CTV spend. CEO: Sundar Pichai. CFO: Anat Ashkenazi.
- [Amazon.com, Inc. (AMZN)](https://thestateofstreaming.com/companies/amazon/) — Amazon.com, Inc. (NASDAQ: AMZN) is the third-largest digital ad seller in the U.S., operating Prime Video, Amazon DSP, Amazon Marketing Cloud, and Fire TV. CEO Andy Jassy leads the company's advertising business — which generated $21.3 billion in Q4 2025 — and a CTV stack built on first-party retail and streaming data, clean-room infrastructure, and owned inventory across Prime Video and Twitch.

- [Amazon.com, Inc. (AMZN)](https://thestateofstreaming.com/companies/amazon-2/) — Amazon is the third-largest digital ad seller in the U.S. and the operator of Prime Video, Twitch, and Fire TV. This profile tracks Amazon's ad-tech and streaming-video surfaces — Amazon DSP, Amazon Marketing Cloud, Amazon Publisher Cloud, Audience Hub, Dynamic Traffic Engine, Prime Video's default-on ad tier, and the Sizmek-to-DTE stack-build that has compounded since 2019. Retail and AWS-broad coverage live elsewhere.

- [Apple Inc. (AAPL)](https://thestateofstreaming.com/companies/apple/) — Apple Inc. (NASDAQ: AAPL) is the consumer-electronics, software, and services company best known for the iPhone, the App Store, Apple TV+ streaming service, and the tvOS connected-TV platform. With more than $390 billion in fiscal-year 2024 revenue and a market capitalization that has crossed $3 trillion, Apple sits in our coverage as the operator of Apple TV+ (its SVOD streaming service), the tvOS / Apple TV 4K device platform, and as the parent of the historical iAd advertising business.
- [Association of National Advertisers](https://thestateofstreaming.com/companies/association-of-national-advertisers/) — The Association of National Advertisers (ANA) is the U.S. trade body for brand-side advertisers — 1,600+ member companies, ~20,000 brands, $400B+ in annual ad spend. Founded 1910, it is the oldest U.S. advertising trade association. Its December 2023 Programmatic Media Supply Chain Transparency Study coined the "$22 billion leak" framing for waste in open-web programmatic. CEO Bob Liodice, 23 years in the role, exits at end of 2026; a successor search is underway.
- [Comcast Corporation (CMCSA)](https://thestateofstreaming.com/companies/comcast-corporation-2/) — Comcast Corporation (NASDAQ: CMCSA) is a global media and technology conglomerate split between Connectivity & Platforms (Xfinity broadband, cable, wireless) and Content & Experiences (NBCUniversal — film, TV, Peacock, parks). Co-led since January 2026 by Chairman and Co-CEO Brian Roberts and Co-CEO Mike Cavanagh. Spun off most NBCU cable networks into Versant on Jan. 2, 2026, and is positioning Peacock — 46M paid subs as of Q1 2026 — as the post-spin growth engine.
- [Comcast Corporation (CMCSA)](https://thestateofstreaming.com/companies/comcast-corporation/) — Comcast Corporation (NASDAQ: CMCSA) is the U.S.'s largest cable and home internet provider and the parent company of NBCUniversal, which owns NBC, Telemundo, Bravo, and Peacock. Co-CEOs Brian Roberts (Chairman) and Mike Cavanagh have led the company since Jan. 2, 2026. Comcast spun off most NBCU cable networks — including CNBC, USA, and E! — into Versant that same day. Peacock reached 46M paid subscribers in Q1 2026 and is expected to approach profitability in Q2 2026.
- [Comscore, Inc. (SCOR)](https://thestateofstreaming.com/companies/comscore/) — The publicly traded cross-platform measurement provider that, alongside Nielsen, VideoAmp, and iSpot.tv, is one of four currencies the U.S. Joint Industry Committee has certified for national TV transactions. Founded in 1999 in Reston, Virginia by Magid Abraham and Gian Fulgoni; led by CEO Jon Carpenter since July 2022.
- [Creative Media](https://thestateofstreaming.com/companies/creative-media/) — Creative Media is an independent media-entertainment-and-technology business development, M&A, and advisory firm founded by Peter Csathy. The firm operates as a boutique counsel and dealmaker for AI, streaming, and intellectual-property clients, and is the corporate home for Csathy's editorial output — the FEARLESS MEDIA podcast and the brAIn Substack newsletter on generative AI in media.
- [Dentsu Group Inc. (TYO:4324)](https://thestateofstreaming.com/companies/dentsu/) — Dentsu Group Inc. (TYO: 4324) is a Tokyo-headquartered global advertising holding company founded in 1901 — the oldest and only top-five holdco outside the US or Western Europe. It operates through dentsu Japan and a cross-border network spanning ~145 markets including Carat, iProspect, Dentsu Creative, and Merkle. Takeshi Sano became President and Global CEO on March 27, 2026, succeeding Hiroshi Igarashi.
- [DIRECTV](https://thestateofstreaming.com/companies/directv-2/) — DIRECTV is a U.S. satellite and virtual MVPD operator headquartered in El Segundo, California. Spun out of AT&T in 2021 with TPG Capital as minority owner, it became a wholly owned TPG portfolio company on July 2, 2025, when AT&T sold its remaining 70% stake for $7.6 billion. CEO Bill Morrow has run the company since the AT&T spinoff. DIRECTV Stream is its vMVPD service.
- [DIRECTV](https://thestateofstreaming.com/companies/directv/) — DIRECTV is a U.S. satellite and virtual MVPD operator headquartered in El Segundo, California. Spun out of AT&T in 2021 with TPG Capital as minority owner, it became a wholly owned TPG portfolio company on July 2, 2025, when AT&T sold its remaining 70% stake for $7.6 billion. CEO Bill Morrow has run the company since the AT&T spinoff. DIRECTV Stream is its vMVPD service.
- [DoubleVerify Holdings (DV)](https://thestateofstreaming.com/companies/doubleverify-2/) — DoubleVerify Holdings (NYSE: DV) is an independent ad measurement, viewability, and verification firm founded in 2008 and headquartered in New York. Led by CEO Mark Zagorski since 2020, DV sells MRC-accredited brand-safety, fraud, viewability, and attention metrics to advertisers and platforms across mobile, desktop, social, and CTV. It is the direct competitor to Integral Ad Science in the duopoly that anchors third-party verification spend.
- [DoubleVerify Holdings (DV)](https://thestateofstreaming.com/companies/doubleverify/) — DoubleVerify (NYSE: DV) is an independent digital ad measurement and verification company founded in 2008 and headquartered in New York. Led by CEO Mark Zagorski since 2020, DV provides MRC-accredited brand safety, fraud detection, viewability, and attention metrics — including DV Authentic Attention — to advertisers across CTV, social, mobile, and open web. Its primary competitor is Integral Ad Science.
- [Epsilon Data Management, LLC](https://thestateofstreaming.com/companies/epsilon/) — Epsilon is the people-based identity, data, and martech spine of Publicis Groupe. Acquired from Alliance Data Systems in July 2019 for $4.4 billion, it powers PeopleCloud, the CORE ID identity graph, and Discovery — the data layer Publicis pitches as the post-cookie alternative to walled-garden and cookie-based addressability.
- [Facebook](https://thestateofstreaming.com/companies/facebook/) — Facebook is the legacy corporate name and flagship social-network product of what is now Meta Platforms, Inc. (NASDAQ: META). Founded February 2004 by Mark Zuckerberg, the company operated as 'Facebook, Inc.' until the October 2021 rebrand to Meta Platforms. As a separate directory entity, Facebook serves as a historical-employer reference in tracked-voice trajectories — including David Sanderson, a Facebook PM (2012–2015) before founding Reelgood.
- [Flashtalking](https://thestateofstreaming.com/companies/flashtalking/) — Flashtalking is an independent ad server and creative-personalization platform, acquired by Mediaocean in 2021 for a reported $500 million and merged with Innovid in February 2025 to form Mediaocean's combined global ad-tech business, now branded under the Innovid name.
- [Float Left](https://thestateofstreaming.com/companies/float-left/) — Float Left was an early connected-TV app developer co-founded by Kirby Grines in 2009, building some of the first apps for the Roku platform before connected TV had become a recognized category. The company was later acquired by iMediaBrands, the parent company of ShopHQ, integrating Float Left's CTV development capability into the parent's streaming and home-shopping operation.
- [Fox Corporation (FOXA)](https://thestateofstreaming.com/companies/fox-corporation/) — Fox Corporation (NASDAQ: FOXA, FOX) is the publicly traded broadcast, sports, and news media company created in March 2019 when 21st Century Fox sold the bulk of its film and TV assets to Disney, retaining Fox News, Fox Sports, the Fox network, and Tubi. Under combined chair-and-CEO Lachlan Murdoch, Fox has used Tubi — its free ad-supported streaming service — as the operational evidence behind a free-streaming-first strategy.
- [Frost & Sullivan](https://thestateofstreaming.com/companies/frost-sullivan/) — Frost & Sullivan is a privately held growth-strategy and market-research firm founded in 1961, headquartered in San Antonio, Texas, with industry coverage spanning aerospace, automotive, healthcare, energy, and information and communications technology. The firm's streaming-media, mobile, and broadband coverage was anchored for 15 years by principal analyst Dan Rayburn, whose tenure there preceded his current chairmanship of the NAB Show Streaming Summit.
- [Harvard Business School](https://thestateofstreaming.com/companies/harvard-business-school/) — Harvard Business School (HBS) is the graduate business school of Harvard University, founded in 1908 and located in Boston, Massachusetts. The school is one of the most-cited graduate-business credentials among streaming, advertising, and media-industry executives we cover, including Tubi CEO Anjali Sud (MBA, 2011).
- [Havas N.V. (AMS:HAVAS)](https://thestateofstreaming.com/companies/havas/) — Havas N.V. (Euronext Amsterdam: HAVAS) is a global advertising holding company founded in 1835 and spun off from Vivendi SE in December 2024. Led by Chairman and CEO Yannick Bolloré since 2013, it operates Havas Creative, Havas Media Network, and Havas Health & You across 100-plus markets with roughly 23,000 employees and €2.74 billion in 2024 net revenue.
- [Hisense Group Co., Ltd. (SSE: 600060)](https://thestateofstreaming.com/companies/hisense/) — Hisense is the Chinese consumer-electronics conglomerate headquartered in Qingdao that ranks among the top three TV manufacturers worldwide and owns the V smart-TV operating system (formerly VIDAA), which Omdia projects will overtake LG webOS by European shipments in 2026. V signed on with Nexxen as the first collaborator in The Trade Desk's Ventura Ecosystem in February 2026, putting Hisense at the center of the open-CTV-OS thesis.
- [Horizon Media](https://thestateofstreaming.com/companies/horizon-media/) — Horizon Media is the largest privately-held, independent media agency in the world, founded by Bill Koenigsberg in New York in 1989. With roughly $8.7 billion in estimated billings and 2,300+ employees, it sits as the leading independent counterweight to the holding-company-owned media-buying arms (Omnicom, Publicis, WPP, Dentsu).
- [IAB Tech Lab](https://thestateofstreaming.com/companies/iab-tech-lab/) — IAB Tech Lab is the nonprofit technical-standards body for the digital advertising supply chain, independent of but spun out of the Interactive Advertising Bureau in 2014. It maintains OpenRTB, ads.txt, sellers.json, the SupplyChain Object, VAST, and OM SDK — and in April 2026 launched the Programmatic Governance Council (PGC), extending its spec-writing mandate into supply-chain governance.
- [Innovid (NYSE: CTV (delisted February 2025 following Mediaocean acquisition))](https://thestateofstreaming.com/companies/innovid/) — Connected-TV ad-serving and measurement platform founded in 2007, taken public on the NYSE under ticker CTV via a 2021 SPAC merger, and acquired by Mediaocean in February 2025 for roughly $500 million. Now operates as a Mediaocean subsidiary alongside sister ad server Flashtalking, with co-founder Zvika Netter still serving as Innovid CEO.
- [Integral Ad Science Holding Corp.](https://thestateofstreaming.com/companies/integral-ad-science/) — Integral Ad Science (IAS) is a privately held ad verification, brand safety, viewability, and attention measurement company founded 2009, NYC-headquartered. Taken private by Canadian PE firm Novacap in a $1.9B all-cash deal that closed December 23, 2025 — no longer publicly traded. CEO Lisa Utzschneider since January 2019. IAS and DoubleVerify form the two-vendor duopoly anchoring independent third-party verification spend across CTV, social, and the open web.
- [Interactive Advertising Bureau](https://thestateofstreaming.com/companies/iab/) — The Interactive Advertising Bureau (IAB) is the U.S. trade body for digital advertising — research, advocacy, and industry convening for its 700+ media, brand, agency, and ad-tech members. Founded in 1996, it runs the annual NewFronts (the streaming-era counterweight to the TV upfronts) and co-publishes the IAB/PwC Internet Advertising Revenue Report, the benchmark U.S. digital ad dataset. Distinct from IAB Tech Lab, its independent standards arm spun out in 2014.
- [Interpublic Group of Companies, Inc. (IPG (delisted from NYSE on November 26, 2025 upon close of Omnicom acquisition))](https://thestateofstreaming.com/companies/interpublic-group/) — The Interpublic Group of Companies, Inc. (NYSE: IPG, delisted) was one of the Big Four marketing-services holding companies — alongside Omnicom, WPP, and Publicis — until Omnicom completed its acquisition on November 26, 2025. IPG is no longer an independent company; its agencies (McCann, FCB, IPG Mediabrands, Acxiom, Kinesso) now operate under Omnicom Group.
- [IPG Mediabrands](https://thestateofstreaming.com/companies/mediabrands/) — IPG Mediabrands was Interpublic Group's media-services holding company, housing UM, Initiative, Magna, Reprise, and Kinesso. Founded 2008 and headquartered in New York, it ranked among the legacy 'Big Six' media networks. After Omnicom's November 2025 acquisition of IPG closed, the Mediabrands brand was retired and its agencies folded into the new Omnicom Media platform under CEO Florian Adamski.
- [IRIS.TV, Inc.](https://thestateofstreaming.com/companies/iris-tv/) — IRIS.TV is a Los Angeles-based contextual video-data platform whose IRIS_ID content fingerprint standardizes episode-, movie-, and clip-level classification across the CTV bidstream. Founded in 2013 by Field Garthwaite and Richie Hyden, the company integrated with 1,400+ video content owners before being acquired by Viant Technology (NASDAQ: DSP) on November 12, 2024 — the deal that preceded Viant's TVision pickup and reshaped its identity-context-attention stack.
- [iSpot.tv](https://thestateofstreaming.com/companies/ispot-tv/) — iSpot.tv is a Bellevue, Washington-based TV ad measurement and attribution company, and one of three alternative-currency providers JIC-certified for national TV transactions alongside Comscore and VideoAmp. Founded by Sean Muller in 2012, iSpot took a $325 million Goldman Sachs investment in 2022 at unicorn valuation.
- [LG Ad Solutions](https://thestateofstreaming.com/companies/lg-ad-solutions/) — LG Ad Solutions is the connected-TV advertising and data unit of LG Electronics, built on Alphonso — the Silicon Valley ACR firm LG acquired for ~$80 million in January 2021. It operates the ACR layer and home-screen ad inventory across LG webOS smart TVs globally, and is the primary smart-TV OS owner that routes its native home-screen inventory through an exclusive external reseller, Teads, across 20+ international markets.
- [LG Electronics Inc. (KRX: 066570)](https://thestateofstreaming.com/companies/lg-electronics/) — LG Electronics is the South Korean consumer-electronics maker behind LG-branded smart TVs, home appliances, vehicle components, and B2B display business. For The State of Streaming it matters as the operator of webOS, one of the world's largest smart-TV operating systems, and as the parent of LG Ad Solutions, the connected-TV ad and ACR business it took control of in 2021 by acquiring Alphonso.
- [LiveRamp Holdings, Inc. (RAMP)](https://thestateofstreaming.com/companies/liveramp/) — LiveRamp (NYSE: RAMP) is the publicly traded data collaboration and identity infrastructure company spun out of Acxiom in 2018, anchoring the post-cookie addressable stack with RampID, ATS, and the Habu clean room.
- [Magnite, Inc. (MGNI)](https://thestateofstreaming.com/companies/magnite-2/) — Magnite, Inc. (NASDAQ: MGNI) is the largest independent sell-side advertising platform, formed by the 2020 Rubicon Project–Telaria merger and reshaped by the 2021 acquisitions of SpotX and SpringServe. The business splits into Magnite Streaming (CTV SSP and the SpringServe ad server) and Magnite DV+ (web and mobile display and video). Per management's own Q1 2026 guidance, CTV is set to cross 50 percent of total contribution ex-TAC for the first time when the company reports on May 6, 2026.
- [Magnite, Inc. (MGNI)](https://thestateofstreaming.com/companies/magnite/) — Magnite, Inc. (NASDAQ: MGNI) is the largest independent sell-side platform (SSP) in CTV and programmatic advertising. Formed by the 2020 Rubicon Project–Telaria merger, it acquired SpotX ($1.17B) and SpringServe in 2021 and now operates two segments: Magnite Streaming (CTV SSP plus the SpringServe ad server) and Magnite DV+ (web and mobile). CTV crossed 50 percent of contribution ex-TAC in Q1 2026, making it definitionally a streaming-first business.
- [Mediaocean](https://thestateofstreaming.com/companies/mediaocean/) — Mediaocean is the largest independent ad-tech platform for omnichannel advertising, co-founded and led by CEO Bill Wise. Its Prisma software is the agency system of record for media planning, buying, and billing — processing $200B+ in annualized spend. Backed by CVC Capital Partners and TA Associates (Vista Equity exited 2021); acquired Flashtalking in 2021 and Innovid in 2025, both unified under the Innovid brand in March 2025.
- [Meta Platforms, Inc. (META)](https://thestateofstreaming.com/companies/meta-platforms/) — Meta Platforms, Inc. (NASDAQ: META) is the publicly traded social-media, advertising, and consumer-hardware company operating Facebook, Instagram, WhatsApp, Threads, Messenger, and Reality Labs. With $164B+ in 2024 revenue (vast majority from Facebook + Instagram ads), Meta sits in our coverage as the digital-ad duopoly counterpart to Google, a platform-ethics critique target, and a reference point for engagement-and-frequency CTV arguments.
- [Microsoft Corporation (MSFT)](https://thestateofstreaming.com/companies/microsoft/) — Microsoft Corporation (NASDAQ: MSFT) is the publicly traded software, cloud-services, gaming, and enterprise-AI company behind Windows, Microsoft 365, Azure, Xbox, and LinkedIn. With $245B+ in FY2024 revenue, Microsoft sits in our coverage as the original ad-tech backbone for Netflix's 2022 ad tier (now programmatic-only), the largest financial backer of OpenAI, and the historical employer of Stagwell CEO Mark Penn.
- [NAB Show](https://thestateofstreaming.com/companies/nab-show/) — NAB Show is the annual broadcast, media, and entertainment-technology trade show produced by the National Association of Broadcasters, held each spring in Las Vegas with a fall edition (NAB Show New York) focused on streaming and post-production. The show's Streaming Summit, chaired by Dan Rayburn since 2018, is the central operator-side gathering for streaming-tech, CDN, and live-sports-streaming infrastructure conversations.
- [Netflix (NFLX)](https://thestateofstreaming.com/companies/netflix-2/) — Netflix is the largest standalone subscription streaming service by revenue and paid memberships, with a U.S.-launched ad-supported tier that the company expects to roughly double to $3 billion in 2026 ad revenue. Co-CEOs Ted Sarandos and Greg Peters run the operating business; co-founder Reed Hastings will exit the board at the June 4, 2026 annual meeting.
- [Netflix (NFLX)](https://thestateofstreaming.com/companies/netflix/) — Netflix (NASDAQ: NFLX) is the world's largest subscription streaming service, with 325 million paid members in 190+ countries and $45.2 billion in 2025 revenue. The company is profitable: Q1 2026 operating margin was 32.3 percent. Co-CEOs Ted Sarandos and Greg Peters lead the business; co-founder Reed Hastings exits the board June 4, 2026.
- [Nexxen International Ltd. (NASDAQ: NEXN)](https://thestateofstreaming.com/companies/nexxen-international/) — Nexxen International (NASDAQ: NEXN) is a Tel Aviv- and New York-based ad-tech company operating a unified DSP, SSP, and CTV ad server stack. Formed through the integration of Tremor International, Unruly, Spearad, and Amobee, it rebranded from Tremor International to Nexxen on January 9, 2024. CTV accounted for 35% of programmatic revenue in FY2024. Nexxen and V (VIDAA) were named the first collaborators in The Trade Desk's Ventura Ecosystem in February 2026.
- [Nielsen Holdings plc](https://thestateofstreaming.com/companies/nielsen/) — The legacy U.S. TV measurement giant. Originator of the monthly Gauge streaming-share report and the Nielsen ONE cross-platform currency. Taken private in October 2022 for ~$16B by an Elliott- and Brookfield-led consortium; led by CEO Karthik Rao since September 2023.
- [Omnicom Group Inc. (OMC)](https://thestateofstreaming.com/companies/omnicom-group/) — Omnicom Group Inc. (NYSE: OMC) is the world's largest marketing-services holding company after closing its $13.25B all-stock acquisition of Interpublic Group on November 26, 2025. Led by Chairman/CEO John Wren since 1997, the combined entity operates BBDO, DDB, TBWA, McCann, OMD, PHD, plus Annalect; pro forma revenue exceeds $25B. The merger made Omnicom the No. 1 holdco ahead of WPP and Publicis.
- [Omnicom Media Group](https://thestateofstreaming.com/companies/omnicom-media-group/) — Omnicom Media Group (OMG) is the media-services division of Omnicom Group (NYSE: OMC), comprising OMD, PHD, Hearts & Science, and the Annalect data unit, powered by the proprietary Omni platform. CEO Florian Adamski leads the division, which rebranded as Omnicom Media following the November 2025 IPG acquisition and now houses six agency networks — adding UM, Initiative, and Mediahub — making it the world's largest media organization by billings at roughly $73.5 billion annually.
- [OpenAI](https://thestateofstreaming.com/companies/openai/) — OpenAI is the AI research and deployment company behind ChatGPT, the GPT family of large language models, DALL-E, and the Sora video model. Founded December 2015 as a non-profit and restructured in 2019 to a capped-profit hybrid, OpenAI sits in our coverage as the consumer-facing AI surface driving studio licensing deals (including the Disney-Sora arrangement) and as the central counterparty in copyright fair-use debates over generative-AI training data.
- [Paramount Global (PSKY)](https://thestateofstreaming.com/companies/paramount-global-2/) — Paramount Global is the legacy ViacomCBS brand; since the August 7, 2025 close of the Skydance merger, the operating public entity is Paramount Skydance Corporation (NASDAQ: PSKY), led by CEO David Ellison. Owns Paramount+, Pluto TV, CBS, MTV, Nickelodeon, BET, Paramount Pictures, and CBS Sports. Entered an all-cash agreement to acquire Warner Bros. Discovery on February 27, 2026; WBD shareholders approved 99% to 1% on April 23, 2026.
- [Paramount Global (PSKY)](https://thestateofstreaming.com/companies/paramount-global/) — Paramount Skydance Corporation (NASDAQ: PSKY) is the company formed when Skydance Media completed its acquisition of Paramount Global on August 7, 2025. CEO David Ellison leads the combined entity, which owns Paramount+, Pluto TV, CBS, CBS Sports, Paramount Pictures, MTV, Nickelodeon, and BET. Paramount Skydance agreed to acquire Warner Bros. Discovery in an all-cash deal on February 27, 2026; WBD shareholders approved it 99%-to-1% on April 23, 2026.
- [Publicis Groupe (PUB)](https://thestateofstreaming.com/companies/publicis-groupe/) — Publicis Groupe (Euronext Paris: PUB) is the Paris-headquartered advertising holding company founded 1926, run by Chairman/CEO Arthur Sadoun. Four hubs: Publicis Communications, Publicis Media, Publicis Sapient, and Epsilon (identity/data spine, $4.4B acquired 2019). Since Omnicom-Interpublic closed Nov 26, 2025, Publicis ranks No. 2 by revenue. Its Epsilon identity stack covering 250M+ U.S. consumers is its most distinctive asset.
- [Publicis Media](https://thestateofstreaming.com/companies/publicis-media/) — Publicis Media is the media-planning and -buying solutions hub of Publicis Groupe, organized in 2015 from the Groupe's prior media operations. It houses Starcom, Zenith, Spark Foundry, the Publicis Media Exchange (PMX) trading desk, and digital-performance arm Performics, and is the buy-side counterpart to Epsilon's identity stack inside Publicis Connected Media. It is one of the big four holdco media networks alongside Omnicom Media Group, WPP Media, and IPG Mediabrands.
- [PubMatic, Inc. (PUBM)](https://thestateofstreaming.com/companies/pubmatic-2/) — PubMatic, Inc. (NASDAQ: PUBM) is an independent sell-side advertising platform founded in 2006 and headquartered in Redwood City, CA. Co-founder Rajeev Goel has served as CEO since inception. PubMatic preliminary-reported Q1 2026 revenue of ~$62.4M (above guidance) on April 22, 2026, the same release that disclosed the retirement of Chief Growth Officer Paulina Klimenko and the departure of Americas CRO Kyle Dozeman. Full Q1 print scheduled for May 7, 2026.
- [PubMatic, Inc. (PUBM)](https://thestateofstreaming.com/companies/pubmatic/) — PubMatic (NASDAQ: PUBM) is an independent supply-side platform (SSP) founded in 2006 by Rajeev Goel, Amar Goel, Anand Das, and Mukul Kumar, and headquartered in Redwood City, CA. Its OpenWrap header-bidding product and AI-powered sell-side stack serve publishers across CTV, mobile, and display. Rajeev Goel has been CEO since inception. Q1 2026 preliminary revenue came in at ~$62.4M, above guidance.
- [Reelgood](https://thestateofstreaming.com/companies/reelgood/) — Reelgood is a San Francisco-based entertainment-data company that positions itself as the only AI-native title-matching engine for streaming catalogs, reconciling content metadata across hundreds of streaming services in real time. Founded in 2015 by David Sanderson, the company licenses its catalog data to platforms, agencies, investors, and analysts as a primary read on streaming-catalog economics.
- [Roku, Inc. (ROKU)](https://thestateofstreaming.com/companies/roku-2/) — Roku operates the largest streaming TV operating system in the United States, monetizing a 100M-household installed base via advertising on its home screen and The Roku Channel and via revenue-share with subscription partners. Beginning with its Q1 2026 print on April 30, the company splits its long-running Platform segment into separate Advertising and Subscriptions lines — letting investors and ad buyers see the two engines independently for the first time.
- [Roku, Inc. (ROKU)](https://thestateofstreaming.com/companies/roku/) — Roku, Inc. (NASDAQ: ROKU) is the largest streaming TV operating system in the United States by installed base, reaching 100 million streaming households globally as of April 2026. Founded in 2002 by Anthony Wood, Roku monetizes its platform through advertising on its home screen and The Roku Channel and through revenue-share on subscription sales. In Q1 2026 the company posted $1.25 billion in revenue (+22% YoY) and $85.7 million in net income.
- [Samba TV, Inc.](https://thestateofstreaming.com/companies/samba-tv/) — Samba TV is an independent automatic content recognition (ACR) and TV measurement company whose software is embedded in smart TVs from roughly two dozen OEMs, supplying viewership data and cross-screen attribution to advertisers, agencies, and platforms.
- [Samsung Ads](https://thestateofstreaming.com/companies/samsung-ads/) — Samsung Ads is the global advertising and services business of Samsung Electronics, operating across the company's smart-TV install base — the second-largest U.S. CTV-OS platform with roughly 23% share per Parks Associates. Anchored by flagship moments at CES, the NewFronts (Performance TV in 2026), and Advertising Week NY, Samsung Ads has scaled from a five-person founding team to an international organization of more than 500 employees.
- [Samsung Electronics (KRX:005930)](https://thestateofstreaming.com/companies/samsung-electronics/) — Samsung Electronics (KRX: 005930) is a South Korean multinational electronics and semiconductor company founded in 1969. Its Visual Display business runs Tizen, the No. 2 U.S. CTV platform at 23% of broadband-household usage per Parks Associates, and its Samsung Ads subsidiary monetizes that install-base footprint. Samsung TV Plus surpassed 100 million monthly active users globally in January 2026.
- [Skydance Media (PSKY)](https://thestateofstreaming.com/companies/skydance-media/) — Skydance Media is the David Ellison-founded studio that merged with Paramount Global on August 7, 2025 to form Paramount Skydance Corporation (NASDAQ: PSKY). Skydance is the surviving entity wrapping Paramount Global; Harbor Lights (Ellison family) holds 100% of Class A voting stock. Paramount Skydance announced an all-cash deal February 27, 2026 to acquire Warner Bros. Discovery for $31/share; WBD shareholders approved April 23, 2026, targeted Q3 2026 close.
- [Stagwell Inc. (STGW)](https://thestateofstreaming.com/companies/stagwell/) — Stagwell Inc. (NASDAQ: STGW) is a publicly traded marketing-services holding company founded by Mark Penn in 2015 and formed in its current structure via the August 2021 merger with MDC Partners. Stagwell employs 13,000+ people across 35 countries, reported $2.9 billion in 2025 revenue, and positions itself as the challenger to WPP, Omnicom, IPG, Publicis, and Dentsu.
- [TCL Electronics Holdings Limited (HKEX: 01070)](https://thestateofstreaming.com/companies/tcl-electronics/) — TCL Electronics is the Hong Kong-listed consumer-electronics arm of China's TCL group and the world's No. 2 TV brand by global shipment share. Unlike Samsung and LG, TCL doesn't run a proprietary TV OS at scale — it ships sets on Google TV, Roku OS, and Fire TV, and runs the TCLtv+ FAST service across them.
- [Teads Holding Co. (NASDAQ: TEAD)](https://thestateofstreaming.com/companies/teads/) — Teads Holding Co. (NASDAQ: TEAD) is the omnichannel video and CTV advertising platform formed when Outbrain Inc. acquired Teads in February 2025 and renamed itself in June 2025. The combined company pairs Teads' outstream and CTV inventory with Outbrain's performance and recommendation stack on the open internet.
- [The Trade Desk (TTD)](https://thestateofstreaming.com/companies/the-trade-desk/) — The Trade Desk (NASDAQ: TTD) is the largest independent demand-side platform (DSP) for programmatic advertising. Co-founded by Jeff Green and Dave Pickles in 2009 and taken public in 2016, TTD runs billions of ad decisions daily across CTV, digital audio, and display via its AI-powered Kokai platform — without owning any media inventory.

- [The Walt Disney Company (DIS)](https://thestateofstreaming.com/companies/the-walt-disney-company-2/) — The Walt Disney Company is a diversified media and entertainment conglomerate organized into three segments: Entertainment (Disney+, Hulu, ABC, studios), Sports (ESPN), and Experiences (parks, cruise, consumer products). Josh D'Amaro succeeded Bob Iger as CEO on March 18, 2026. FY2025 revenue was $94.4 billion. Disney owns 100 percent of Hulu and 72 percent of ESPN following the February 1, 2026 NFL Network deal.
- [The Walt Disney Company (DIS)](https://thestateofstreaming.com/companies/the-walt-disney-company/) — The Walt Disney Company (NYSE: DIS) is a U.S. media and entertainment conglomerate with three segments: Entertainment (Disney+, Hulu, ABC, studios), Sports (ESPN), and Experiences (parks, cruise lines, consumer products). Josh D'Amaro became CEO on March 18, 2026; CFO Hugh Johnston remains through January 2029. FY2025 revenue was $94.4 billion. Disney owns 72 percent of ESPN — the NFL holds 10 percent, Hearst 18 percent. ESPN spinoff talks were shelved in April 2026.
- [The Wharton School](https://thestateofstreaming.com/companies/wharton-school/) — The Wharton School is the business school of the University of Pennsylvania, founded in 1881 as the world's first collegiate business school. Located in Philadelphia, Wharton awards the Bachelor of Science in Economics, the MBA (including the MBA for Executives), and a range of doctoral and executive-education programs. Tubi CEO Anjali Sud received her B.Sc. in Finance and Management from Wharton in 2005.
- [Titan OS](https://thestateofstreaming.com/companies/titan-os/) — Barcelona-based independent smart-TV operating system founded in 2023 by ex-Rakuten, Disney, and Roku executives. Powers Philips TVs across Europe and Latin America via a strategic alliance with TP Vision and is positioning as a European alternative to Google TV, Tizen, and webOS in the OEM-licensed TV-OS layer.
- [TiVo Corporation](https://thestateofstreaming.com/companies/tivo/) — TiVo is the smart-TV operating system and connected-TV platform business of Xperi Inc., descended from the original DVR pioneer founded in 1997 and now licensed to OEMs as TiVo OS in Europe, Latin America, and the U.S.
- [Tubi](https://thestateofstreaming.com/companies/tubi/) — Tubi is Fox Corporation's free ad-supported streaming service, ranked among the top free-streaming platforms in the United States with more than 100 million monthly active users, more than 1 billion monthly hours watched, and approximately $1.1 billion in fiscal-year 2025 revenue at 19% year-over-year growth. CEO Anjali Sud, who joined in September 2023 from Vimeo, has driven the platform to back-to-back EBITDA-profitable quarters and is the named voice on Fox's free-streaming-first thesis.
- [TVision Insights, Inc.](https://thestateofstreaming.com/companies/tvision-insights/) — TVision is a Boston-based attention-measurement firm that uses passive in-home panels paired with computer vision to record second-by-second eyes-on-screen viewing across linear and streaming TV. Viant Technology announced an agreement to acquire the company on April 15, 2026 for $40M, with the deal expected to close in Q2 2026.
- [TVREV](https://thestateofstreaming.com/companies/tvrev/) — TVREV is an independent media-analysis firm co-founded in 2015 by Alan Wolk and Jason Damata, focused on streaming, FAST, and CTV advertising. The firm originated the FAST acronym (Free Ad-Supported Streaming Television) in a December 2018 Wolk essay, and now publishes the Marconi newsletter, the Thought Leaders Circle interview series, and recurring columns at StreamTV Insider that function as a primary read for the operator side of the streaming-advertising business.
- [Universal Studios](https://thestateofstreaming.com/companies/universal-studios/) — Universal Studios is the film and television studio business of NBCUniversal — itself a subsidiary of Comcast Corporation — comprising Universal Pictures, the Universal Studio Group (television), Focus Features, DreamWorks Animation, Illumination, and the Universal Pictures Home Entertainment business. Founded in 1912 and headquartered in Universal City, California, the studio is one of the longest-running film studios in the world.
- [Veritone, Inc. (VERI)](https://thestateofstreaming.com/companies/veritone/) — Veritone, Inc. (NASDAQ: VERI) is a publicly traded enterprise AI company built around the aiWare cognitive-engine platform, which the company describes as supporting more than 860 cognitive engines across over 3,000 customers. Co-founded by brothers Ryan and Chad Steelberg in 2014, Veritone is a recurring named voice on AI-IP licensing economics through CEO Ryan Steelberg's 'shift from behind the model to in front of the model' framing of studio-AI deals.
- [Viant Technology Inc. (DSP)](https://thestateofstreaming.com/companies/viant-technology/) — Viant Technology (NASDAQ: DSP) is an independent, publicly traded DSP founded 1999 by brothers Tim and Chris Vanderhook as Specific Media; IPO February 2021. Its Adelphic DSP runs omnichannel programmatic across CTV, audio, DOOH, mobile, and desktop on a proprietary Household ID graph. Viant acquired IRIS.TV (Nov 2024) and announced a $40M deal for TVision Insights (April 2026), assembling an identity-context-attention stack inside one DSP.
- [VideoAmp Inc.](https://thestateofstreaming.com/companies/videoamp/) — VideoAmp is a Los Angeles-based cross-screen TV measurement and currency provider, JIC-certified as a national TV currency for Total Households, Advanced Audiences, and Personified Demos, and one of the principal alternative-currency challengers to Nielsen in the U.S. upfront market.
- [Vimeo (VMEO)](https://thestateofstreaming.com/companies/vimeo/) — Vimeo, Inc. spun out of IAC and went public on Nasdaq in May 2021 under former CEO Anjali Sud, then was delisted Nov. 24, 2025 after Bending Spoons acquired it at $7.85/share ($1.38 billion). Its enterprise-video, livestream, and creator-monetization tools position it as the primary YouTube alternative on the creator-and-enterprise side of video infrastructure.
- [VIZIO Holding Corp.](https://thestateofstreaming.com/companies/vizio/) — VIZIO Holding Corp. is a U.S. smart-TV maker and CTV ad platform — SmartCast OS, WatchFree+ FAST service, and Inscape ACR data — acquired by Walmart on December 3, 2024 for $2.3 billion. Walmart owns Vizio outright as a wholly owned subsidiary under Walmart Connect. Founder William Wang remains CEO. Walmart bought Vizio for its 19M-account SmartCast install base and first-party ACR viewing signal, not the hardware.
- [Warner Bros. Discovery (WBD)](https://thestateofstreaming.com/companies/warner-bros-discovery-2/) — Warner Bros. Discovery (NASDAQ: WBD) is the U.S. media conglomerate formed in April 2022 by AT&T's spinoff of WarnerMedia and merger with Discovery, Inc. It operates HBO Max, the Warner Bros. studios, CNN, TNT Sports, Discovery, and a portfolio of cable networks. As of April 2026 the company is the target of Paramount Skydance's $31-per-share, all-cash acquisition, which WBD shareholders approved on April 23, 2026 with a Q3 2026 targeted close.
- [Warner Bros. Discovery (WBD)](https://thestateofstreaming.com/companies/warner-bros-discovery/) — Warner Bros. Discovery (NASDAQ: WBD) is a U.S. media conglomerate formed April 8, 2022 from AT&T's spinoff of WarnerMedia and its merger with Discovery, Inc. It owns HBO, HBO Max, the Warner Bros. studios, CNN, TNT Sports, and Discovery's cable networks. CEO David Zaslav has led the company since formation. Paramount Skydance's $31-per-share all-cash acquisition was approved by WBD shareholders on April 23, 2026; the deal targets a Q3 2026 close pending regulatory review.
- [WPP Media](https://thestateofstreaming.com/companies/wpp-media/) — WPP Media is the world's largest media agency network by billings, managing more than $60 billion in annual media spend across 80+ markets. A subsidiary of WPP plc, it was rebranded from GroupM on May 28, 2025 — retiring that name after 22 years — and now operates as a unified, AI-focused buying network under CEO Brian Lesser. Mindshare, Wavemaker, and EssenceMediacom remain as client-facing brands inside WPP Media.
- [WPP plc (LSE: WPP)](https://thestateofstreaming.com/companies/wpp/) — WPP plc (LSE: WPP) is a London-listed advertising and communications holding company — one of the big three alongside Omnicom and Publicis — managing $60B+ in annual media investment through its subsidiaries. Its media-buying arm GroupM was rebranded WPP Media on May 28, 2025. Cindy Rose, formerly COO of Microsoft Global Enterprise and a WPP board member since 2019, became CEO on September 1, 2025, succeeding Mark Read and inheriting a turnaround mandate after FY2025 revenue fell 8.1% to £13.6B.