# Machine Cognition Hits Programmatic Ads: 30 Autonomous Campaigns Live on PubMatic > With Trade Desk Kokai at near-total client penetration, the competitive edge has shifted to verifiable decision traces. - Publication: The State of Streaming - Section: Advertising & Ad Tech - Published: 2026-05-03T00:00:00.000Z - Byline: The State of Streaming Staff - Canonical URL: https://thestateofstreaming.com/advertising-adtech/2026/05/machine-cognition-programmatic-ads-agentic-ai/ - Read time: 6 min ## Summary Machine cognition in programmatic ads: 30 autonomous campaigns live on PubMatic AgenticOS, Kokai at near-total penetration. The audit trail is the moat. ## Key facts - PubMatic disclosed 30 fully autonomous, end-to-end agentic campaigns running globally on AgenticOS as of April 27, 2026, alongside more than 1,000 AI-enabled deals across the U.S., France, the Netherlands, Australia, and India — per the Possible 2026 release. - The Trade Desk reported on its Feb. 25, 2026 Q4 2025 call that 'almost 100%' of its clients are running through Kokai, and Jeff Green's prepared remarks referenced AI or AI-driven products 40 times. - Amazon Ads launched Ads Agent at unBoxed on Nov. 11, 2025 and Creative Agent across the U.K., France, Germany, Italy, and Spain on Feb. 24, 2026 — the second built on Amazon Bedrock with Amazon Nova and Anthropic Claude. - The IAB Tech Lab named the umbrella initiative AAMP (Agentic Advertising Management Protocols) on Feb. 26, 2026 and opened ARTF v1.0 — the agentic RTB framework that targets up to 80% latency reduction — for public comment from Nov. 13, 2025 to Jan. 15, 2026. ## Why it matters Programmatic has been algorithmic since [OpenRTB shipped in 2010](https://iabtechlab.com/standards/openrtb/). What is new is autonomous reasoning between planner and auction with no trader in the path. The procurement question that follows is no longer whether the agent works but whether the buyer can audit what it did, and the vendor that wins this cycle is the one whose decision trace is structured, logged, and exportable to an agency-holding-company audit team. ## What to watch - May 7, 2026 — [The Trade Desk Q1 2026 earnings call](https://investors.thetradedesk.com/). First disclosure window since Kokai reached near-total client penetration; whether Jeff Green names an agentic equivalent or treats Kokai's AI-decisioning framing as the company's answer is the test. - Q2 2026 — [PubMatic Q1 2026 results](https://investors.pubmatic.com/). First quarter where AgenticOS adoption could appear as a disclosed revenue mix or efficiency metric, not just a campaign count. - AAMP 2.0 transaction-ready release — the IAB Tech Lab's [agentic standards page](https://iabtechlab.com/standards/aamp-agentic-advertising-management-protocols/) flags the next iteration as the version that closes the buyer-seller agent handshake; whether holdcos endorse it as a procurement standard is the trust-layer test. - Whether Amazon adds an on-record exec quote to the Ads Agent and DSP rebrand. The launch posts carry no attributed executive; [Ad Age's Garett Sloane](https://adage.com/technology/amazon/aa-agentic-ai-ad-tech-roadmap/) is the single-source rebrand reporting, and the absence of a primary quote is itself a signal. ## Article PubMatic (NASDAQ: PUBM) stopped calling it a pilot. On April 27, 2026, opening morning of the Possible conference in Miami, the SSP [disclosed that 30 fully autonomous, end-to-end agentic campaigns were now running globally on AgenticOS](https://www.businesswire.com/news/home/20260427096781/en/PubMatics-AgenticOS-Accelerates-Globally-as-Agentic-Campaigns-Unlock-Efficiency-and-Performance), alongside [more than 1,000 AI-enabled deals](/advertising-adtech/2026/05/pubmatic-agenticos-creative-suite-launch/) booked since the platform's CES launch. Five countries were live: the U.S., France, the Netherlands, Australia, and India. CEO Rajeev Goel posted his own version the same day. ["Every advertiser that has launched has expanded into more campaigns,"](https://www.linkedin.com/posts/rajeevgoel1_possible2026-ai-advertising-activity-7454552000157093888-xh2L) he wrote. "This isn't experimentation. This is a value chain shift in digital advertising." That sentence is the line we are operating against. Programmatic has been algorithmic since [OpenRTB shipped in 2010](https://iabtechlab.com/standards/openrtb/); Smart Bidding and Performance Max moved channel, creative, and audience decisions onto the machine over the last decade. What is new in 2026 is autonomous reasoning between planner and auction with no trader in the path. Call it machine cognition in the buy desk. Buyers running AgenticOS, a near-fully-Kokai book at The Trade Desk (NASDAQ: TTD), an [Amazon Ads Agent](https://advertising.amazon.com/resources/whats-new/unboxed-2025-introducing-ads-agent) workflow from Amazon (NASDAQ: AMZN), or a [DPG Media Audience Discovery Agent](https://www.linkedin.com/posts/tooncoppens_dpgmedia-aiagent-adtech-activity-7437787676969336832-ozAA) prompt are running production paid inventory. The procurement question is whether an agency-holding-company audit team can see what the agent did, on what plan, against what signal. Our position: the agentic-ad-buying story is past demo. The friction has moved off the model and onto the trust layer. The vendor that wins this cycle is the one whose decision trace is structured, logged, and exportable to a buyer who has to defend the spend. Cleverest cognition is table stakes; the audit log is the moat. ## What is actually shipping across the stack Four moves inside two quarters carry the argument. - **PubMatic AgenticOS.** [Launched at CES 2026](https://pubmatic.com/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising/) as "the operating system for agent-to-agent advertising," it stitches a multi-agent stack under a Claude-routed natural-language layer. Early-test claims: 87% cut in campaign setup time, 70% cut in issue resolution. Butler/Till's December campaign for Geloso's Clubtails closed end-to-end without a human on the buy and delivered a 5x cut in buy-side fees, 40% more impressions than planned, and a 30% lower effective CPM, [per the April release](https://www.businesswire.com/news/home/20260427096781/en/PubMatics-AgenticOS-Accelerates-Globally-as-Agentic-Campaigns-Unlock-Efficiency-and-Performance). - **The Trade Desk Kokai.** On the [Q4 2025 call in late February](https://s205.q4cdn.com/467402606/files/doc_earnings/2025/q4/transcript/The-Trade-Desk-Fourth-Quarter-2025-Conference-Call-Prepared-Remarks.pdf), Jeff Green said "almost 100% of our clients are running through Kokai today" and called it "the most advanced AI-fueled buying platform ever pointed at the open internet." His prepared remarks referenced AI 40 times, [per AdTechRadar](https://adtechradar.com/2026/02/26/ttd-ai-mentions-q4-earnings-call-2025/). Kokai analyzes "20 million ad opportunities every second"; agentic AI, Green said, is "more powerful than basic algorithms" because it changes "decisioning in a complicated environment." - **Amazon Ads Agent and Creative Agent.** Two distinct agentic surfaces shipped in a quarter. [Ads Agent](https://advertising.amazon.com/resources/whats-new/unboxed-2025-introducing-ads-agent) launched at unBoxed last November: natural-language campaign creation, audience-targeting recommendations, automated SQL in Amazon Marketing Cloud, and multi-campaign pacing across five global regions. [Creative Agent](https://www.aboutamazon.eu/news/innovation/amazon-ads-launches-creative-agent-new-agentic-ai-tool-that-creates-professional-quality-ads) followed in February across five EU markets, built on Amazon Bedrock with Amazon Nova and Anthropic Claude. Caveat: neither launch carried an attributed executive quote, and [Ad Age's Garett Sloane reported](https://adage.com/technology/amazon/aa-agentic-ai-ad-tech-roadmap/) the Amazon DSP rebrand around Ads Agent in single-source coverage. - **DPG Media Audience Discovery Agent.** The publisher side. In mid-March, Belgian-Dutch group DPG's Toon Coppens [posted](https://www.linkedin.com/posts/tooncoppens_dpgmedia-aiagent-adtech-activity-7437787676969336832-ozAA) that DPG Media had launched its "very first external AI agent for manual ad buys," replacing browsing of more than 500 first-party segments with prompt-driven recommendations. "This is just the beginning of our journey into agentic advertising," Coppens wrote. An agentic interface is now a publisher-facing product, not only a DSP-side optimization. Different vendors, the same shape: an autonomous reasoning layer between buyer intent and the bid stack, exposed to working advertisers, transacting against paid inventory. ## The standards body just consolidated the handshake The protocol layer caught up in the same window. The IAB Tech Lab spent the last six months stitching the agent-to-agent stack into a named standard. [ARTF v1.0, the Agentic RTB Framework, opened for public comment in November](https://iabtechlab.com/press-releases/iab-tech-lab-announces-agentic-rtb-framework-artf-v1-0-for-public-comment/) and closed comments in mid-January. The technical claim is concrete: ARTF is designed to reduce bid latency by up to 80% by colocating technologies "within the same data center, server, or even virtual machine rather than across networks." Containerization is the structural innovation, and the framework supports both the Anthropic-originated Model Context Protocol and the Agent-to-Agent standard underneath. Chalice CEO [Adam Heimlich told The Current](https://www.thecurrent.com/marketing-strategy-iab-tech-lab-adcp-agentic-advertising-framework-ai) (Trade Desk-affiliated) that the move lets agentic workflows run "the same thing in one server"; Index Exchange's Joshua Prismon told the same outlet ARTF lets companies "unlock the full potential of sell-side decisioning." Both quotes are The Current's. [Three months later, on Feb. 26, the Tech Lab named the umbrella AAMP](https://iabtechlab.com/standards/aamp-agentic-advertising-management-protocols/), Agentic Advertising Management Protocols. [Per PPC Land](https://ppc.land/iab-tech-lab-names-its-agentic-ad-initiative-aamp-to-end-market-confusion/), the rename was an explicit move to "end market confusion" between AdCP, ARTF, and adjacent tracks. AAMP's three pillars: Agentic Foundations (where ARTF sits), Agentic Protocols (the management layer for agent discovery, negotiation, and signal exchange), and [Trust and Transparency](/advertising-adtech/2026/04/iab-tech-lab-pgc-leap-launch/), which includes an Agent Registry. The framework extends OpenRTB, AdCOM, VAST, and Deals API rather than rebuilding them. The stated goal is "speed, structure, security, and trust." Three of those words are about throughput. The fourth is the war. Scope3's Brian O'Kelley, [posting in March](https://www.linkedin.com/posts/brianokelley_aao-march-town-hall-zoom-luma-activity-7444005666249330688-Qxx-), framed the parallel AdCP track as adding "tens of new capabilities" including "a governance framework that keeps humans in the loop." Two standards bodies are racing on the same handshake. Whichever vocabulary wins out, the structural shift is that the handshake itself now has a defined surface. ## The audit trail is the moat The Tech Lab's third pillar is the one that matters commercially. Newman pre-empted the procurement question in a [mid-April LinkedIn post](https://www.linkedin.com/posts/emma-newman-0491518_lets-talk-numbers-for-a-second-82-reduction-activity-7450199432177860608-jv5F): Because trust matters as much as performance: every exchange is structured and logged, enabling auditability and strengthening partner trust. Agents must authenticate. It is the closest thing in the live deployment cohort to a vendor admitting that the cognition layer is only useful to procurement if every agent action emits a structured, exportable log. AgenticOS's spec sheet (Audience Discovery, Inventory Marketplace, Curation, Activation, Deal Management, Fee Transparency, Insights) reads as much like an audit map as a feature list. That is the deliberate move. Jeff Green's version is the buy-side variant. ["Agentic AI will ultimately accrete the most value to companies that already have deep customer trust, that have scaled, refined, and objective data sets,"](https://s205.q4cdn.com/467402606/files/doc_earnings/2025/q4/transcript/The-Trade-Desk-Fourth-Quarter-2025-Conference-Call-Prepared-Remarks.pdf) he told analysts on the Q4 call. It reads on first pass as a Trade Desk competitive line. The procurement read is the same as Newman's: once an agent makes the call, trust stops being a brand attribute and becomes a logged, auditable artifact. Companies whose decisioning is already auditable accrete the agentic value, because the cognition is only as useful as the trace it leaves behind. **The signal Walmart sent at CES.** EVP Seth Dallaire [framed the convergence in January](https://www.linkedin.com/posts/sethdallaire_ces2026-activity-7416579801265688576-1y83): "When agentic AI, first-party signals, and CTV are built to scale, they don't just promise growth — they drive sales and deliver measurable impact." The operative word is "measurable." Retail media's agentic frame rides on the closed-loop attribution Walmart Connect already runs; cognition accelerates planning without breaking the trail. Walmart is the working precedent for what holdcos will demand of vendors that don't sell their own inventory. Alphabet (NASDAQ: GOOGL) reads the same way from a different angle. [Sean Downey](https://www.linkedin.com/posts/sean-downey-a44397_marketing-ai-datastrategy-activity-7448061980969439233-N3F_), Google's senior commercial voice in the Americas, told CMOs last month: "You can't win with AI if you're losing at the basics. My hot take: That's data strength." Agentic cognition is downstream of first-party data discipline; agents are only as smart as the signals they reason over. [AWS CEO Matt Garman](https://www.linkedin.com/posts/mattgarman_great-conversation-at-humanx-this-week-on-activity-7447781715806306304-skXA) made the enterprise version after HumanX: "Agents are where most organizations will get the real value from AI," but "the companies that benefit most won't be the ones that bolt AI onto existing workflows. They'll be the ones that rethink how work gets done." A holdco that drops Ads Agent into a manual-trader workflow and asks an analyst to babysit it has built nothing. The holdco that re-architects the planner-trader-analyst handoff around an agent that can be audited has built the next operating model. ## What stays loose The honest counterweight is that the deployment numbers are vendor-self-reported. PubMatic's 30 autonomous campaigns is PubMatic's count; the Butler/Till figures are a single advertiser's pilot; Kokai's "almost 100%" penetration is the company's framing on its own call; Amazon's DSP rebrand is, on the public record, a single Ad Age byline. Each is plausible; none is independently audited yet. [ARF's Scott McDonald put the cautious version on the record](https://www.linkedin.com/posts/scott-mcdonald-539194_adweek-commerce-advantage-agentic-commerce-activity-7451994031494082560-yF-6) on April 20: "Agentic commerce is so new that it's too early to make fact-based predictions." McDonald notes AI accounts for 1% of e-commerce sales today, and ARF's research agenda is sized to the gap. A category sitting at single-digit penetration and shipping its first standards in the same six-month window cannot yet be graded against the metrics a mature category produces. That gap is exactly why the audit-trail thesis is the load-bearing one. The vendor that wins is the one whose logs survive a holdco's first-mature-cycle audit, the one a procurement team can hand to a CFO, a privacy officer, and an outside auditor without re-architecting the buy. The Trade Desk's Q1 print on May 7 is the next disclosure window, and PubMatic's Q1 will follow. What to watch for in the language is whether either company starts narrating the audit trail as part of the product, the way Newman did in April. The cognition layer is here. The trail it leaves is the moat. ## Entities - Companies: PubMatic, The Trade Desk, Amazon, Amazon Web Services, Alphabet, DPG Media, IAB Tech Lab, Walmart, Advertising Research Foundation, Anthropic, Brkthru, Butler/Till, Foxtel Media, WPP Media, Scope3, Index Exchange, Chalice - People: Rajeev Goel, Emma Newman, Jeff Green, Sean Downey, Matt Garman, Anthony Katsur, Toon Coppens, Scott McDonald, Seth Dallaire, Brian O'Kelley - Products: AgenticOS, Kokai, Ads Agent, Creative Agent, Audience Discovery Agent, AAMP, ARTF, Amazon DSP, Amazon Marketing Cloud, Amazon Bedrock, Model Context Protocol ## Tags - agentic AI - programmatic ads - machine cognition - autonomous buying - PubMatic - The Trade Desk - Amazon Ads - IAB Tech Lab - AAMP - ARTF - Kokai - AgenticOS - audit - trust layer - DPG Media ## Sourced claims - PubMatic disclosed 30 fully autonomous, end-to-end agentic campaigns running globally and more than 1,000 AI-enabled deals on AgenticOS as of April 27, 2026, with active deployment across the U.S., France, the Netherlands, Australia, and India. — PubMatic via BusinessWire: https://www.businesswire.com/news/home/20260427096781/en/PubMatics-AgenticOS-Accelerates-Globally-as-Agentic-Campaigns-Unlock-Efficiency-and-Performance - Rajeev Goel said on April 27, 2026 that 'every advertiser that has launched has expanded into more campaigns' and that 'this isn't experimentation. This is a value chain shift in digital advertising.' — Rajeev Goel LinkedIn: https://www.linkedin.com/posts/rajeevgoel1_possible2026-ai-advertising-activity-7454552000157093888-xh2L - Emma Newman wrote on April 27, 2026 that 'AgenticOS isn't an experiment anymore — it's a movement,' citing growth from one to more than 1,000 AI-powered deals in five months. — Emma Newman LinkedIn: https://www.linkedin.com/posts/emma-newman-0491518_pubmatics-agenticos-sees-global-adoption-activity-7454548958544166912-Er4r - Newman wrote in mid-April 2026 that 'every exchange is structured and logged, enabling auditability and strengthening partner trust,' framing trust as load-bearing as performance for AgenticOS. — Emma Newman LinkedIn: https://www.linkedin.com/posts/emma-newman-0491518_lets-talk-numbers-for-a-second-82-reduction-activity-7450199432177860608-jv5F - PubMatic launched AgenticOS at CES 2026 on Jan. 5, 2026, citing 87% reduction in campaign setup time and 70% reduction in issue resolution in early tests. — PubMatic: https://pubmatic.com/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising/ - The Butler/Till campaign for Geloso Beverage Group's Clubtails delivered a 5x reduction in buy-side fees, 40% more impressions than planned, and a 30% lower effective CPM. — PubMatic via BusinessWire: https://www.businesswire.com/news/home/20260427096781/en/PubMatics-AgenticOS-Accelerates-Globally-as-Agentic-Campaigns-Unlock-Efficiency-and-Performance - Jeff Green said on the Trade Desk Q4 2025 call on Feb. 25, 2026 that 'Kokai represents the most advanced AI-fueled buying platform ever pointed at the open internet' and that 'almost 100% of our clients are running through Kokai today.' — The Trade Desk Q4 2025 prepared remarks: https://s205.q4cdn.com/467402606/files/doc_earnings/2025/q4/transcript/The-Trade-Desk-Fourth-Quarter-2025-Conference-Call-Prepared-Remarks.pdf - Green said on the same call that 'agentic AI will ultimately accrete the most value to companies that already have deep customer trust, that have scaled, refined, and objective data sets,' and that agentic AI is 'more powerful than basic algorithms' because it changes 'decisioning in a complicated environment.' — The Trade Desk Q4 2025 prepared remarks: https://s205.q4cdn.com/467402606/files/doc_earnings/2025/q4/transcript/The-Trade-Desk-Fourth-Quarter-2025-Conference-Call-Prepared-Remarks.pdf - Green said Kokai 'is able to analyze 20 million ad opportunities every second, each with thousands of variables, all in the context of first- and third-party data, in milliseconds.' — The Trade Desk Q4 2025 prepared remarks: https://s205.q4cdn.com/467402606/files/doc_earnings/2025/q4/transcript/The-Trade-Desk-Fourth-Quarter-2025-Conference-Call-Prepared-Remarks.pdf - AdTechRadar tallied 40 mentions of AI or AI-driven products in The Trade Desk's prepared remarks alone on the Q4 2025 call. — AdTechRadar: https://adtechradar.com/2026/02/26/ttd-ai-mentions-q4-earnings-call-2025/ - Amazon Ads launched Ads Agent at unBoxed 2025 on Nov. 11, 2025, framing it as an 'always-on, AI companion that simplifies how you plan, launch, and optimize campaigns,' integrated with Amazon Marketing Cloud and Multimedia Solutions with Amazon DSP. — Amazon Ads: https://advertising.amazon.com/resources/whats-new/unboxed-2025-introducing-ads-agent - Amazon Ads launched Creative Agent in the U.K., France, Germany, Italy, and Spain on Feb. 24, 2026; the tool is built on AWS technology using foundation models from Amazon Bedrock — Amazon Nova and Anthropic Claude. — Amazon (EU): https://www.aboutamazon.eu/news/innovation/amazon-ads-launches-creative-agent-new-agentic-ai-tool-that-creates-professional-quality-ads - Amazon Ads defines agentic AI as 'autonomous artificial intelligence that independently makes decisions and takes actions to achieve marketing goals without constant human direction,' with a four-stage operational model of perceiving, reasoning, executing, and adapting. — Amazon Ads (Agentic AI guide): https://advertising.amazon.com/library/guides/agentic-ai - DPG Media's Toon Coppens, director of advertising data and AI BENE, posted on March 12, 2026 that DPG Media had launched its 'very first external AI agent for manual ad buys' — the Audience Discovery Agent — replacing browsing of more than 500 first-party segments with prompt-driven recommendations. — Toon Coppens LinkedIn: https://www.linkedin.com/posts/tooncoppens_dpgmedia-aiagent-adtech-activity-7437787676969336832-ozAA - The IAB Tech Lab released ARTF v1.0 for public comment on Nov. 13, 2025, with the comment period closing Jan. 15, 2026; the framework is designed to reduce bid request and response latency by up to 80% via colocated containerized architecture and supports Model Context Protocol and Agent-to-Agent communication. — IAB Tech Lab: https://iabtechlab.com/press-releases/iab-tech-lab-announces-agentic-rtb-framework-artf-v1-0-for-public-comment/ - The IAB Tech Lab formally named its agentic umbrella initiative AAMP (Agentic Advertising Management Protocols) on Feb. 26, 2026; the standard is organized around three pillars — Agentic Foundations, Agentic Protocols, and Trust and Transparency — and includes an Agent Registry. — IAB Tech Lab: https://iabtechlab.com/standards/aamp-agentic-advertising-management-protocols/ - PPC Land reported on Feb. 26, 2026 that the AAMP naming was the IAB Tech Lab's effort to 'end market confusion' between AdCP, ARTF, and adjacent agentic protocol tracks. — PPC Land: https://ppc.land/iab-tech-lab-names-its-agentic-ad-initiative-aamp-to-end-market-confusion/ - Adam Heimlich, CEO of Chalice, told The Current that ARTF's containerization enables agentic workflows by allowing 'the same thing in one server' rather than multiple server-to-server connections; Joshua Prismon, chief architect at Index Exchange, said the framework lets companies 'unlock the full potential of sell-side decisioning.' — The Current: https://www.thecurrent.com/marketing-strategy-iab-tech-lab-adcp-agentic-advertising-framework-ai - Sean Downey, president of Americas and global partners at Google, posted on April 9, 2026 that 'you can't win with AI if you're losing at the basics' and that 'data strength is your competitive advantage in the AI era.' — Sean Downey LinkedIn: https://www.linkedin.com/posts/sean-downey-a44397_marketing-ai-datastrategy-activity-7448061980969439233-N3F_ - AWS CEO Matt Garman wrote on April 8, 2026 that 'agents are where most organizations will get the real value from AI,' but warned that 'the companies that benefit most won't be the ones that bolt AI onto existing workflows. They'll be the ones that rethink how work gets done.' — Matt Garman LinkedIn: https://www.linkedin.com/posts/mattgarman_great-conversation-at-humanx-this-week-on-activity-7447781715806306304-skXA - ARF President and CEO Scott McDonald wrote on April 20, 2026 that 'agentic commerce is so new that it's too early to make fact-based predictions, even though countless people and agencies have tried,' citing AI's 1% share of e-commerce sales. — Scott McDonald LinkedIn: https://www.linkedin.com/posts/scott-mcdonald-539194_adweek-commerce-advantage-agentic-commerce-activity-7451994031494082560-yF-6 - Walmart EVP and chief growth officer Seth Dallaire framed CES 2026's takeaway on Jan. 12, 2026: 'When agentic AI, first-party signals, and CTV are built to scale, they don't just promise growth — they drive sales and deliver measurable impact.' — Seth Dallaire LinkedIn: https://www.linkedin.com/posts/sethdallaire_ces2026-activity-7416579801265688576-1y83 - Brian O'Kelley, co-founder and CEO of Scope3, wrote in March 2026 that the AdCP protocol powering agentic advertising is getting 'tens of new capabilities including native support for generative creative, support for broadcast and linear TV workflows, and a governance framework that keeps humans in the loop.' — Brian O'Kelley LinkedIn: https://www.linkedin.com/posts/brianokelley_aao-march-town-hall-zoom-luma-activity-7444005666249330688-Qxx- - The Butler/Till AgenticOS campaign for Geloso Clubtails in December 2025 delivered 87% reduction in campaign setup time, 70% reduction in issue resolution time, 5x reduction in buy-side fees, 40% more impressions than planned, and 30% lower effective CPM, per PubMatic's April 27, 2026 global expansion release. — PubMatic via BusinessWire: https://www.businesswire.com/news/home/20260427096781/en/PubMatics-AgenticOS-Accelerates-Globally-as-Agentic-Campaigns-Unlock-Efficiency-and-Performance --- View this article in a browser: https://thestateofstreaming.com/advertising-adtech/2026/05/machine-cognition-programmatic-ads-agentic-ai/ Browse the publication: https://thestateofstreaming.com/ Machine-readable index: https://thestateofstreaming.com/llms.txt